CREATIVITY & INDUSTRY
Creative thinking and activities, can occur in all aspects of daily living. We are able to approach all things, with a creative mindset. In this way, creativity offers us a new, original, and personal, improved manner of doing things, in an overall beneficial manner.
CREATIVE CERAMICS
Before we go further into the core of the topic, a distinction must be highlighted between ‘Fine Art’ and Creative Art. Within creativity references to Art. Generally, this practice is referred to as Applied Art. This occurs when we utilise, the similar disciplines and techniques of Fine Art. We design and make objects for a specific function or purpose. The object becoming a product, considerations for its financial value is also applied, to the maker and the consumer.
ART CERAMICS
There are many creative activities that are considered to be art, by the general public. While making and producing, the disciplines and techniques maybe similar in application to Fine Art. But the function and final intentions are very different. Fine Arts are aimed at the higher virtues, and human elevation. While creative applied art, like illustration and pop-music are generally produced for entertainment and adverts. including generating huge financial income.
CREATIVE INDUSTRY – DESIGN PRODUCTION & DISTRIBUTION
In 2022, the Creative Industry employing 2.4 million people, generated an income of £126 billion pounds in gross value, to the UK economy. Providing more wealth to the nation. Creative has its origin within the skills and techniques, of talented individuals driven towards originality and quality. Developing to become a potential for industry, employment, and wealth generation. Including intellectual property rights. Apart from economics, the industry offers, joy, inspiration, and lots of opportunities for global communities.
WORKING PRACTICES
The Creative Industry contain groups of Professionals working in Teams, supporting and collaborating to produce excellence in their areas of expertise. Functioning within a Global Community, Concepts, Designs, and Production must be Inclusive, without undue negatives.
PROFESSIONS
The Professions in the Creative Industry are vast, and covers range of areas of work, including:
Design – Fashion – Music – Performance – Dance -Publishing & Printing – Journalism – Computer Programming – Digital Software – Interactive Games – Illustration -Advertising – Television & Radio – Architecture – Lens Media, Video Films & Photography – -Animation – Museums Galleries & Libraries – Events Management – Global Marketing – Culinary – Arts & Antique – Ceramics – and much more.
DESIGN TRENDS
Colour and material may influence key direction of simplicity. Warm and intimate hues are used as a pivotal role, evoking the soft radiance of the golden hour, providing antidotes to grey winters. Earthy tones, lustrous gold, plus the comforting shades of orange red, and soft blush pink, eliminates dark dusk.
Designers agree with each other, through trends for a particular season. As an example – Window Dressing – consist of installing memorable displays with a theme, featuring breath taking scenery, that remain with viewers long after they have left the vicinity of the work. Interior Lighting for instance, delves into the evolving relationship between light & design. With sustainable architecture for interior and exterior lighting, including AI technology with a diverse range of forms and functions.
ARTIFICIAL TECHNOLOGY – AI
In New Technology driven societies, researchers in labs are using Neural Networks, and computer program to mimic the human brain, containing billions of cells. A non-material substance, where is the mind located in this potential cyborg?
Advancing its use in the creative industry, the views of the professionals are two fold. No originality is there, they say. It is simply a high speed rush, and multiplication of automation. AI in the creative industry is artificial, no real innovation, only imitation.
Others say there is no Fine Art or Creative art with AI. Early days, but in the future using AI as a tool, may assist artists to make original work. There are many people engaging with the machine, hoping to find solutions and ways to progress. AI is playing a great role, assisting to design the future. However, the Carbon Footprint of this AI machine, is extremely large!
INDUSTRIAL PRODUCTIONS
Ceramics in Creative Art & Design, include both emotional and rational elements. The rational elements relate to its use, technicalities and functions. The emotional are centred on aesthetics, formal elements like shapes, and refined taste. Consideration of aesthetics in design include: From – Pattern – Colour – Balance – Scale – Ease of Use. Including enhanced Functionality & Decoration. Sharon Sanchez– Blessings for the New Year 2025.