Privacy Policy


ACAP LTD understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.

This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

Information About Us

  • Our Site, – is owned and managed by ACAP LTD, a limited company registered in England number: 13019247. Registered and Trading address is 81 Tempest Street, Wolverhampton, WV2 1AA, United Kingdom,
  • Our data protection officer is Danijah Tafari who can be contacted via our Contact Us button on this website.

Scope – What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. It does not extend to any websites that are linked to from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

What Data Do We Collect?

Some data will be collected automatically by Our Site, other data will only be collected if you voluntarily submit it and consent to Us, for example, when signing up for email delivery. Depending upon your use of Our Site, ACAP may collect some or all of the following data:

  • Name.
  • Business/company name.
  • Contact information such as email addresses and telephone numbers.
  • Demographic information such as post code, preferences and interests.
  • Financial information such as credit / debit card numbers.
  • IP address.
  • Web browser type and version.
  • Operating system.
  • A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to.
  • Browsing behaviour within Our Site to optimize our user experience.

How and Where Do We Store Your Data?

  • We only keep your data for as long as ACAP LTD need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it. In any event, ACAP will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it.
  • Data security is of great importance to ACAP, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.
  • Steps We take to secure and protect your data include:
    • Using HTTPS (SSL) browsing wherever possible.
    • Using up-to-date anti-virus and anti-spyware software on all company devices.
    • Strictly no sharing of company devices with third parties.
  • Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.

Do We Share Your Data?

  • We do not sell, trade, or otherwise transfer to outside parties your personal identifiable information. The term “outside parties” does not include ACAP Ltd. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. 
  • We may contract with third parties to supply products and services to you on Our behalf. These may include – but is not limited to – payment processing, delivery of goods, search engine facilities, conversion optimization, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, ACAP Ltd will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
  • We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymized and will not include any personally identifying information. ACAP Ltd may from time to time share such data with third parties such as employees, freelancers, prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
  • In certain circumstances We may be legally required to share certain data held by ACAP Ltd, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of ACAP Ltd.

How Can You Control Your Data?

When you submit information via ACAP Site, you may be given options to restrict ACAP Ltd use of your data. We aim to give you strong controls on ACAP Ltd use of your data (including the ability to opt-out of receiving emails from ACAP Ltd which you may do by unsubscribing using the links provided in ACAP Ltd emails and at the point of providing your details AND/OR by contacting us via our CONTACT US button on this website

Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it.

  • You may access certain areas of ACAP Ltd Site without providing any data at all. However, to use all features and functions available on ACAP Ltd Site you may be required to submit or allow for the collection of certain data.
  • You may restrict your internet browser’s use of Cookies. 
  • You may withdraw your consent for ACAP Ltd to use your personal data at any time by contacting Us and We will delete Your data from Our systems. However, you acknowledge this may limit ACAP Ltd ability to provide the best possible products and services to you.

Do we use “cookies”?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help ACAP Ltd remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.

Summary of Your Rights under GDPR

Under the GDPR, you have:

  • the right to request access to, deletion of or correction of, your personal data held by ACAP Ltd.
  • the right to complain to a supervisory authority.
  • be informed of what data processing is taking place.
  • the right to restrict processing.
  • the right to data portability.
  • object to processing of your personal data.
  • rights with respect to automated decision-making and profiling.

To enforce any of the foregoing rights or if you have any other questions about Our Site or this Privacy Policy, please contact ACAP Ltd.

Automated Decision-Making and Profiling

Where we use your personal data for profiling purposes, the following shall apply:

    1. Clear information explaining the profiling will be provided, including its significance and the likely consequences.
    2. Appropriate mathematical or statistical procedures will be used.
    3. Technical and organizational measures necessary to minimize the risk of errors and to enable such errors to be easily corrected shall be implemented; and
    4. All personal data processed for profiling purposes shall be secured in order to prevent discriminatory effects arising out of profiling.
  • We currently make the following automated decisions:

To check if you have already purchased a product and/or service from ACAP Ltd, then display relevant paid offers to avoid repeat purchases of the same product and/or service.

We currently profile your personal data for the following purposes:

To provide tailored marketing to you regarding our content, products and services.

Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us via the CONTACT US button on this website. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you.

Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly for updates.

This policy was last modified on January, 2021

Questions and feedback
We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.

Your consent
By using our site, you consent to our privacy policy.